Adsense is an excellent tool for content marketing, but having a few other choices for the same can help you get the most value. When choosing an ad network, the decision should be informed by your niche, location, type of audience and other factors.
While there are many different types of advertisement networks that deliver ads in countless formats including popups, banners and mobile ads, the one provider that comes close to or even performs better than Adsense in some aspects is Media.net.
What is a Contextual Ad Platform?
This term refers to ad networks that place advertisements on your Page depending On the context of the content. If you write or have published a post about travel destinations, for instance, your visitors will be shown ads to do with hotel deals, flight deals, and travel agencies. Digital entrepreneurs often find contextual ads to be more effective than all other kinds of advertisement. They are relevant and perform better than ads that are placed randomly on non-relevant content.
What is Media.net?
Media.Net comes second to Adsense in contextual advertising. The former boasts VIP access to Yahoo!-Bing’s pool of advertisers. That means that publishers using Media.Net can expect to ride on over $6 billion worth of search demand. Even if your niche is small, Media.net will have big-budget advertisers wanting to utilize your content pages.
Pros of Media.net
- An extensive pool of advertisers from Yahoo and Bing
Top publishers like Reuters, Forbes, Kiplinger, Elle, and Cosmopolitan among others work with Media.Net. Content creators know well enough that the big shots in contextual advertising are Yahoo-Bing, Facebook and Google. Your success as an entrepreneurial content creator or blogger for that matter depends on you working with one of these platforms. Media.Net provides your clients from two search engines partnered as one.
To keep up the high standards and meet expectations, media.net has a rigorous process, ensuring to accept the only website that have premium content. The returns one can expect at the end of the road justify the quality demanded. It is roughly equal to and sometimes higher than what Adsense pays to publishers. It is, therefore, safe to say that Media.net is an excellent alternative to Google Adsense.
Even though as a blogger you could do with any kind of advertisements to keep the lights on, irrelevant ads can ruin your chances of ever having a breakthrough. If users are force-fed advertisements about things that they care nothing about, they are likely to feel detached even from your content. Media.net displays highly relevant ads that are in sync with your content. That helps to improve the user experience on your site.
The problem experienced when working with many ad networks is that they place ads that interrupt the visibility and usability of your content. For bloggers, this situation can be a career killer. The best thing about using Media.net is that they design their ads to match the format of your website. The announcements are also made to be compatible with the mobile-friendliness of your site.
Media.net as an ad platform gives bloggers and publishers the freedom to customize how ads are displayed. Users can create custom ad shapes that are only exclusively possible with this ad network. Beyond tweaking the colors and shapes, you can select from a myriad of options such as mobile docked, in content or interstitial ads.
- Compatible with other ad networks
When working with media.net, you can select to work with other ad networks as well. The compatibility of media.net transcends devices to encompass other systems, a factor that can help to double your revenue as a publisher. Such freedom is rare to find with other systems.
Publishers often need personable support when it comes to ad optimization and account setup. With proper guidance, even a new blogger can right away start creating engaging content that brands can find valuable. You can get such support with media.net any time only by dropping them an email. All publishers get assigned an account manager that goes out of their way to ensure that everything runs smoothly.
- No viral traffic required
Media.net operates on a different business model (cost per 1000 impressions) compared to other ad networks. Publishers can get paid even with a low amount of traffic. That is good news for entry-level bloggers because traffic is often a disqualification for many trying to join Google Adsense.
Cons of media.net
- Payments in a single currency
No matter which part of the world you come from, media.net will have you accept payments in US dollars. For publishers in the US, that is fine. However, bloggers hailing from other parts of the world can easily suffer from unfriendly exchange rates.
- Meant for tier 1 countries
Apart from using a single currency, the platform is also heavily concentrated on tier 1 countries. This term generally refers to countries with a higher purchasing power. That means that if your content is not targeted to audiences in economically powerful nations, you can suffer a low revenue stream.
Media.net ads are not alive, meaning they are non-response. With networks like Adsense, their advertisements change shape and position as the user interacts with the website. That often helps to increase the visibility and interactivity of the ads. The static ads format might not deliver the best results on mobile platforms.
Is Media.net Good for Bloggers?
In comparison to Google’s Adsense, Yahoo-Bing’s media.net is a better platform for bloggers. If you are looking for ways to make extra money from blogging, media.net knocks down all the barriers in the industry for you. You only have to write great content and keep the site neat and fresh.
Then again, the revenue generated from media.net advertising is higher than Adsense earnings. You will be paid depending on your niche and the number of impressions the media.net ad garners on your website. Traffic rates do not count here. The network pays on a net-30 basis with an earning threshold of USD 100. You can receive the funds through Paypal and Wire Transfer.
Publishers also like the fact that payments are made quickly. Together with the 24 hours support and ad customization, media.net emerges as the best ad network for bloggers.
Is Media.net a Good AdSense Alternative?
Your website might be excellent in regards to content and traffic, but still, Google Adsense can turn down your application. That should not be the end of your dream of making money from blogging. There are many other alternatives to Google Adsense, and Media.net is the best alternative. Then also, you can use both Google Adsense and Media.net to increase your revenue flow. Both are highly compatible.
Media.net sifts through your website to decide which keywords should be targeted for ads from the Bing and Yahoo advertiser database. Over time, the network will learn which ads work best for your type of content to generate the most impressions. The program often recommends for their ads to run on your website for at least 15 days. In that time the networks algorithms will earn to optimize your content and plant intuitive ads that will make you the most revenue.
What traffic is best for Media.net Ad Network?
Unlike Google’s Adsense, media.net is not keen on traffic density. Its Cost per Mile mode of payment means that bloggers can get paid per impressions. For that reason, these networks stand out as a functional alternative to Adsense for small-time bloggers.
As long as you have traffic from developed countries, no matter how big or small, and you have an excellent blog site you can get approved for the network. Media.net is not a pay per performance ad network, therefore allowing publishers to earn money based on the impressions the adverts make on their content pages.
There are no specific minimum traffic requirements for eligibility for media.net, but generally, you are in a better position if you get between 100 and 200 visitors per day on your site mostly from developed countries.
Content quality and website design
Media.net is a better paying contextual ad network with superb performance .Media.net requires publishers to publish the highest quality content in their websites. It is not a platform for those looking to make a quick buck from a low-quality blog.
The network has clear guidelines for all publishers to follow to get accepted into the program. Below is a glance at some of the content requirements for eligibility into the network.
- Your website content needs to be in English
- Your traffic needs to be majorly from the US, UK, and Canada
- The content should be free of plagiarism
- Content needs to be updated regularly
- The website should not contain anything that infringes intellectual property rights
- You need to have a steady number of visitors trailing the site every day
- The website design should be user-friendly and easy to navigate
The primary way bloggers make money is by monetizing their blogs to create an income flow from them. Usually, the much you earn from your penmanship depends on whether you work with the right ad networks. Even though Google Adsense remains to be the best ad network; it has many red tapes that lock many publishers out of their revenue aspirations. Media.net is an equally intuitive and high performing platform you can try. Joining is free and easy.
Updated: March 19, 2019